How much time do you spend pursuing intangible assets?

It’s easy to get caught up focusing on or pursuing the tangible objects, but focusing on or improving your intangibles are just as, or, I’d argue, even more critical.

Before I go any further, let me provide a short definition of intangible. That which is unable to be touched or grasped; not having physical presence.

What intangible assets do you have?

Let’s start with your reputation. What is your reputation? Well, it’s what people say and think about you. It’s your personal brand.

How much influence do you have over your personal brand? Quite a lot. Of course, there will always be people that might not recognize you for who you are, and that’s okay, but for the most part, people will judge you by your words and actions.

Your friendships are also an intangible asset. While you might be able to count the number of friends you have, the depth and intimacy of your friendships will depend on how you treat other people. And while treating someone can’t be physically measured, it does register on an emotional scale.

The amount of knowledge and skill you accrue over your life can also be considered intangible assets. Sure, you might get a certificate or degree or two that validates your effort, but how much you know can never really be measured.

Your intangible assets are not only for your own personal gain. Love and appreciation are also intangible assets that you have an endless supply of, and you can and should share them as often as possible.

So, while pursuing the physical assets might provide you with a dopamine rush, you’ll soon find that once you’ve acquired the object of your desire, the rush quickly subsides. But when you work to improve your intangible assets, you will continue to reap the rewards over your entire lifetime.

P.S. Thanks for reading! If you enjoyed it, please share it with one person you love.