Are you familiar with the questions, for what and for whom?

In business it’s a common way to describe what your product or service is used for and who will be your customer or user.

You can also use the same questions as a useful tool in your life outside of business.

When you look at your daily life activities you can ask yourself what you are doing them for and for whom.

It’s a good way to keep a check on why you do what you do.

In business, if you can’t continue to answer these questions then eventually you go out of business because you lose sight of the bigger picture.

In life if you don’t have an answer for these questions then you begin to feel out of control and perhaps even a little lost.

You can almost consider these questions to be a personal compass that you can use to guide you through life.  They can also provide you with some balance because if you find that everything is you do is only for you then you have the opportunity to course correct if you choose to.

Take some time for yourself to think through and answer these questions; because the more time you spend not knowing for what and for whom the less time you’ll have to get back on track.

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