Quote by Ursula K. Le Guin

Are you familiar with the questions, for what, and for whom?

In business, it’s a common way to describe what your product or service is used for and who your customer or user will be.

You can also use the same questions as a useful tool in life outside of business.

When you look at your daily activities, you can ask yourself what you are doing them for and for whom.

It’s an excellent way to track why you do what you do.

In business, if you can’t continue to answer these questions, you eventually go out of business because you lose sight of the bigger picture.

In life, if you don’t have an answer to these questions, then you might begin to feel out of control and perhaps even a little lost.

You can almost consider these questions to be a personal compass that you can use to guide you through life. They can also provide you with some balance because if you find that everything is you do is only for you, then you have the opportunity to course correct if you choose to.

Take some time to think through and answer the questions for what and for whom. Because the more time you spend not knowing for what and for whom, the less time you’ll have to make course corrections and get your life back on track.

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